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NBC Universal
Overview
In 2008, NBC Universal invited DMS Europe to join its roster of sales partners, selling sponsorship packages on three of its most prestigious UK channels; Hallmark, Diva and Movies24.
Channels
Hallmark
Hallmark Channel has a huge heritage in the UK and a fiercely loyal and devoted audience. The channel's policy of broadcasting high quality US drama series consistently delivers large audiences against broad demographics and the channel is always near the top of the impact and average ratings rankings for Multichannel stations.
Diva
Bold, Brave and utterly brilliant, Diva is a fabulous channel offering 21 hours a day of great television that moves as fast as a woman's life and celebrates all that's important to the fairer sex. From the glitz and glamour of Hollywood to hot topics affecting kids' health, Diva TV has a show to suit every mood. Whether it's talk or travel, fitness or fashion, cinema or celebrity, Diva TV has it all - and a schedule that works around women's busy lives.
Movies24
The UK's first channel completely devoted to movies that have been made specifically for television, Movies24 features films from the biggest and best studios and distributors in the world including Sony, MGM, Paramount, Fireworks, and Fox.
Programming
Hallmark
Hallmark is dedicated in providing a combination of award-winning drama series from the world's best studios, UK premiere films and series and epic adventures from NBC Universal's extensive library. Award winning drama such as Law & Order, Criminal Intent, Special Victims Unit, House, Monk and Damages ensures that Hallmark has developed a loyal audience that watches for longer than any other entertainment channel in the pay-tv sector
Diva
Sparkling with shows that have never been seen in the UK before, the channel offers some divine general entertainment programmes as well as a knock-'em-dead line-up of topical treats.
The Bold And The Beautiful, The Oprah Winfrey Show, Judge Hatchett, The Late Show With David Letterman, Style By Jury, I Can't Believe I Wore That, Fighting Fat, Yoga TV, The Secret Lives of Women, Kid's Healthworks, Making It Big and Raise My Kids are just some of the shows that make Diva TV so addictive.
Movies24
Movies24 spans many genres - romance, thriller, crime, biopics, comedy and even erotica to name but a few. Many of the films appearing on Movies 24 are UK Premieres - never seen on television in this country before.
Broadcast Details
Platform(s): Sky, Virgin
Channel number(s)
Hallmark 150 (Sky) 190 (Virgin)
Hallmark+1 205 (Sky) 191 (Virgin)
Diva 269 (Sky) 192 (Virgin)
Diva+1 277 (Sky)
Movie24 327 (Sky), 424 (Virgin)
Movies24+1 328 (Sky) 425 (Virgin)
Transmission hours
06.00-29.59
Click here for www.divatv.co.uk >>
Click here for www.tvmovies24.com >>
