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The Baby Channel
Overview
Every minute a baby is born in the UK.
There are :- 640,000 babies born every year
- 1,750 babies a day
- 3.4 million Kids 0-4 years old in the UK
- £700 is spent per year per baby on nappies
- Mothercare had sales of almost £500 million in last financial year
- The baby market covers all major retail/food outlets, hundreds of websites and thousands of products
The Baby Channel is the world's first television channel exclusively for pregnant women and parents of pre-school children aged 0-4 years old. The Baby Channel is a one-stop shop for parents and parents to be, a single venue where viewers can get all the information that they require.
Programming
This is TV for grown-ups, not kids! Topics include pregnancy, child health, early learning, first aid, safety and cooking for children. Having a baby is tough enough; The Baby Channel wants to make learning about it as easy as possible.
The channel delivers a stripped and stranded schedule ensuring viewers can make an appointment to view the programme strand that's most important to them at the time that's convenient for them to view it:
- 0-24 months
- Baby Talk
- Pregnancy & Birth
- Parenting
"Me Time" Programming
Additional programming is grouped into zones and slotted into the stripped and stranded schedule in the same way as the Baby and Parenting content:
- Book Zone
- Simply Entertainment
- Avenue 11
- Beauty Zone
- Health Zone
Broadcast Details
Platform(s):
Sky
Channel number(s)
Sky 272
Transmission hours
0600 - 2959
