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ZEE Music
What's it all about?
ZEE MUSIC - Screening exclusive videos from some of the hottest bands on the Asian scene to date. Zee Music features local programmes dedicated to the British Asian youth, club nights and interactive phone-ins. ZEE Music is UK's first, all Asian, 24 hour music channel and provides non-stop musical entertainment to all music lovers in the UK - Asian or otherwise.
Philosophy
ZEE Music believes in promoting Asian music from around the globe - be it Indian, Pakistani or of course, UK based. On the lines of music channels internationally, ZEE Music has a high rotation play list of videos, which incorporates the latest and the best of Asian music from around the globe.
Programming
From Bollywood to Bhangra and from Asian Pop to Remixes, ZEE Music is today at the forefront of music in all its manifestations. ZEE Music is a firm favourite in the UK, with several shows targeted at the Brit-Asian youth such as Upbeat, Jus' Bhangra, Sorted, Mint, Mutz Cutz, etc.
Programming highlights
Zee Music Box - Zee music's unique interactive show. Playing daily, Zee music's most popular show.
Bollywood Chai - All time classic film tunes not seen enough on the small screens of today.
Video Vault - A new compilation show featuring some of the best UK and Asian pop tunes from the video vault.
Phattrax (Zee Music) - The must see videos on the Zee Music play list, playing the best of all genres popular with audiences in the UK.
Audience Type
The channel mainly appeals to the new gener-asians - second and third generation Asian youth between the age group of 15 to 34 years and also for those who are young at heart.
Pricing
| Channel | Zee Music |
| Standard Channel Direct Spot Cost (30") | £50 |
| MEMS Standard Spot Cost (30") | £40 |
Technical Details
Target Audience: Asian, British Asian, 16-44. Estimated Audience Reach: 525,000*
Language: Various
Copy Deadline: 1 Week
Copy Format: 4:3 Beta SP
Broadcast Hours: 24 Hours
EPG: 789 (FTA)
Satellite: Eurobird 1
*Audience Figures obtained from Zee TV
