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ZEE Cinema
What's it all about?
ZEE CINEMA is now the first choice of all Bollywood lovers in the UK's as well as Europe. It remains the only channel in the UK's and Europe to screen 6 movies a day.
Philosophy
Zee Cinema aims to provide a dedicated entertainment service to all Bollywood and Asian movie fanatics. Their core ambition is to feature quality blockbusters new and old that can be enjoyed by the whole family every day.
Programming
The films cater for all generations with a mix of some great classics, comedies and of course, blockbusters from Bollywood as well as the best Gujarati films. Besides this, Zee Cinema also has programmes which keep the viewers updated with all the latest news and gossip from the Hindi film industry.
There are also interviews with Bollywood superstars, behind the scenes footage, an insight into who's hot and who's not in Bollywood and a complete update of news as and when it happens direct from tinsletown itself!
Programming highlights
Sunday Filmi Duniya - Features a classic Bollywood movie, every Sunday afternoon.
Aapni Kitty - Every women from a street in Britain is invited to a neighbours living room from there they broadcast a show including live quizzes and general fun and games.
Saturday Cinemax - Old time classics or latest films, additionally this programme includes future movies, and coming directors and celebrity gossip.
Friday Box Office - A Friday night in, with the most recent box office releases.
Movie Of The Month - Exactly what the title says, once a month special massive blockbuster movies featured.
Audience Type
Zee Cinema's main viewing audience can be classified as fun entertainment lovers of the Asian community in Britain. The schedule includes some all time Bollywood classics and new massive box office chart toppers, therefore this channel is famously enjoyed by the whole family young and old.
Pricing
| Channel | Zee Cinema |
| Standard Channel Direct Spot Cost (30") | £50 |
| MEMS Standard Spot Cost (30") | £40 |
Technical Details
Target Audience: Asian, British Asian 16 – 44. Monthly Estimated total reach: 618,000*
Language: Various
Copy Deadline: 1 Week
Copy Format: 4:3 Beta SP
Broadcast Hours: 24 Hours
EPG: 790
Satellite: Eurobird 1
*Audience Figures obtained from Zee TV
