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Prime TV
What's it all about?
PTV Prime is today a household name in the UK and Europe broadcasting 24 hours a day on Sky 795 for the past seven years it is the longest established Pakistani channel in the UK.
PTV Prime is closely linked with the Pakistan Broadcasting Corporation and a partner company of Pakistan Television. From the 15th October 2007, Prime TV, one of the largest and most exciting channels targeting the general Asian audience will be Barbed measured.
Philosophy
PTV Prime's objective is to reach out to the Pakistani community enabling them to keep in touch with their native roots. PTV Prime broadcasts an unparalleled depiction of Pakistani culture: promising excellence in providing comprehensive programme content quality, ensuring complete customer satisfaction.
Programming
PTV Prime offers a wealth of quality television entertainment from Pakistan. Enjoy the latest news from the region, current affairs, top-rated TV series and thematic plays, pop music, movies, comedies and a wide variety of television programs for children. PTV Prime broadcasts in several languages such as Urdu, Punjabi and Pushto.
Programming highlights
World Today - Live current affairs programme, hosted by Dr Moeed Pirzada. In depth discussions with influential figures from the world political arena.
Tareek Saaye - A new nail biting drama series a murder mystery unfolds every week.
News Night - A current affairs programme from Pakistan.
Machis - A talk show comprising of petty issues and arguments amongst in-laws focusing on their daily problems.
Dars ul Quran - Teaching and recitation of the Holy Quran with translation.
Audience Type
PTV Prime's appeal extends to all of the Urdu/Punjabi speaking population of Asian origin, who continue to value their culture and traditions that are largely intact within the channel's program content.
Pricing
| Channel | Prime TV |
| Standard Channel Direct Spot Cost (30") | £55 |
| MEMS Standard Spot Cost (30") | £45 |
Technical Details
Target Audience: Pakistanis Monthly Estimated total reach: 504,000*
Language: Urdu/Punjabi/Pushto/English
Copy Deadline: 1 Week
Copy Format: 4:3 Beta SP
Broadcast Hours: 24 Hours
EPG: 795 - Free to air
Satellite: Eurobird 1/Hotbird 4
*Audience Figures obtained from from the PTV Prime
