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Passion TV
What's it all about?
Passion TV operates as an exclusive, vibrant channel that provides original entertainment for the African and Caribbean viewing community.
Philosophy
Passion TV aims to provide innovative programming to the British born African and Caribbean second and third generations, aspiring to become pioneers of a homegrown multicultural environment. Passion TV is dedicated to stimulating their audiences by bringing something fresh and unmarked to the attention of the viewing public.
Programming
Originally set out as an African entertainment TV station on sky digital. Passion TV has rapidly become a hit with 'Urbanites' due to its line up of original shows. Covering music genres Urban, Ragga and Gospel genres. Along side topical news and discussion shows.
Programming highlights
Soul Food US - import focusing on the lives of cosmopolitan black Americans from the ghetto to corporate America this series crosses all boundaries. This is a cult show with a dedicated audience.
Urban Licks - Passion TV has already amassed a fan-base among this group of young people who tune in everyday to 30-minutes of jam-packed highlights from the latest collection of R 'n' B music trends from the UK and the rest of the world.
R 'N' B Gospel - Young upfront programming that provides innovative music for the soulful viewer.
UK Urban Vibes - Passion TV's UK Urban Vibes aims to encompass the popular musical genres of reggae, grime, RnB, Hip-Hop and soul.
Audience Type
A young, black and contemporary audience influence Passion TV's scheduling. This does not exclude a very large white audience that have a profound interest in today's cosmopolitan society. The programming style and content is however without doubt appealing to the whole family.
Pricing
| Channel | Passion TV |
| Standard Channel Direct Spot Cost (30") | £55 |
| MEMS Standard Spot Cost (30") | £45 |
Technical Details
Target Audience: African/Caribbean British, Adults 16 - 34. Estimated total reach: 600,000*
Language: English
Copy Deadline: 1 Week
Copy Format: Mini DV
Broadcast Hours: 24 Hours
EPG: 183 (Free To Air)
Satellite: Eurobird 1/Hotbird
*Audience Figures obtained from the Passion TV
