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Doordarshan TV
What's it all about?
The world's largest terrestrial network, launched in 1959, Doordarshan is the equivalent of the BBC in India, with a viewing audience of over 1.4 billion worldwide.
Initially Doordarshan are on the SKY satellite platform EPG 833 and 832, with two channels DD-India and DD-News, with plans to offer an online television platform by close of 2007.
DD India - a unique premium blend of entertainment never before experienced in the UK.
DD News - news and topical current affairs from India and the world.
Philosophy
Doordarshan's objective is to be the first port of call for the 'stylish and digital age' broadcast consumer, through ground breaking Asian television in the UK. Doordarshan aims to bridge the gap between British Asians and their homeland with superior quality family programming that challenges the principles of Asian television in the UK. Doordarshan will bring India, one of the most progressive economies in the world to the UK in a form that encapsulates the 'the essence of India'.
Programming highlights
With access to the largest content library in Asia, Doordarshan offers an unparalleled excellence and variety in programming never experienced on Asian TV in the UK before.
Stree...Teri Kahani - Blockbuster drama series produced by Saira Banu about the lives of women trapped by society and fate in roles they have not chosen for themselves.
Non Sense Unlimited - Hit comedy show anchored by Raju Srivastva, along with Vivek Shouk, Resham Tipnis, Ashish Roy, and other artists from The Great Indian Comedy Show.
Yours Truly - News and current affairs program.
My India - Series on knowing more about India.
How's That - A story of two young boys, Aditya and Shiva, with a love for cricket and a common dream: to get trained by the Great Coach Sharad Patil and to become Cricket Champions.
Arogya Yoga - Health and fitness show based on traditional Indian techniques.
Bollywood Tamasha - Entertainment show based on Bollywood.
Come Let's Fly Aloft - A fun children's infotainment series about hobbies and creativity.
Audience Type
Doordarshan has content that will appeal to 1st, 2nd, 3rd and 4th generation British Asians, although the primary language will be Hindi/Urdu, approximately 20% of all programmes will be in English. Doordarshan's core audience is across the traditional media segmentation and highlights the rich and varied culture. The core characteristics are that they are 'socially aware', ambitious and determined to succeed and have a strong sense of personal and family values.
Pricing
| Channel | Doordarshan TV |
| Standard Channel Direct Spot Cost (30") | £95 |
| MEMS Standard Spot Cost (30") | £75 |
Technical Details
Target Audience: British South Asians, as a 'free to air' digital satellite channel, Doordarshan has a reach of over 8 million homes throughout the UK.
Language: Hindi/Urdu/English
Copy Deadline: 1 Week
Copy Format: DV Cam 4:3
Broadcast Hours: 24 Hours
EPG: 833 and 832
Satellite: Eurobird 1/Hotbird 4
