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ARY Digital Network
What's it all about?
ARY Digital Network, are a privately owned media group, based in Dubai Media City with a successful satellite operation in the UK on the SKY platform. We offer three channels from ARY transmitting 24/7, ARY Digital (general entertainment), One World (Asian sub-continent news channel) and The Musik (international music channel).
ARY are a source of quality entertainment to the Asian viewer with a strong blend of Pakistani and Indian entertainment. Though the programming is primarily in the Urdu language, due to the similarity of Hindi to Urdu they command a culturally divided audience in the UK totalling in excess of 2.8 million.
Philosophy
The ARY Digital ethos is twofold, "Quality viewing for the discerning viewer who demands more!" and "Entertainment that doesn't just meet a benchmark, but sets them!"
Programming
ARY Digital has high production values, working alongside a strong sports procurement department, with UK produced and acquired content, thus giving relevant programming to its target UK audience. ARY has recently acquired the "exclusive" UK rights to televise all international cricket played in India and Pakistan, also known as the "Holy Grail of Asian Television". ARY can boast large subscriber increases during Indian and Pakistan matches.
One World offers the latest up to the minute news from the Asian sub-continent, with news extras like current affairs, live reports and topical interviews. Audience (adults)
The Musik has some of the hottest VJ's from the sub-continent presenting the latest tracks from the world of music, performers from England, America, India and Pakistan amongst others; in English, Urdu, Hindi, Punjabi and Arabic, The Musik caters for all tastes. Cutting edge hot gossip and interviews mixed with reviews and anything else that's in with the 1634 audience.
Audience Type
The ARY Network has a unique position in the UK market. The channels viewers have a very strong affinity with the channel, showing huge involvement through email, telephone and interaction with live gigs.
Pricing
| Channel | ARY Digital Network |
| Standard Channel Direct Spot Cost (30") | £80 |
| MEMS Standard Spot Cost (30") | £60 |
Technical Details
Target Audience: Asian adults 16–44, Asian men, Asian ads 16–34. Monthly Estimated Total Reach: 883,000 (Total Network)
Language: Various
Copy Deadline: 1 Week
Copy Format: 4:3 Beta SP
Broadcast Hours: 24 Hours
EPG:
ARY Digital – 792 – Subscription
One World – 819 – Subscription
The Musik – 823 – Free to Air
*Audience Figures obtained from ARY Digital
