Print
Alpha Punjabi
What's it all about?
The only dedicated Punjabi channel in the UK's, ALPHA ETC PUNJABI, has captivated audiences by distilling the very essence of Punjab. It covers an entire spectrum of genres with its programming that includes emotional dramas, cultural and religious programmes, music, movies, comedy and much more!
Philosophy
A channel was needed to meet the demand of all Punjabi speaking audiences Alpha Punjabi is to by supplying a much needed Punjabi focused television retreat.
Programming
Alpha Punjabi's schedule is deliberately built to cater for a Punjabi speaking viewing audience. With a wide variety of programmes that include drama, religion, music and movies.
Programming Highlights
Gurbani -The jewel in the crown has to be Gurbani, which is broadcast live every morning from the Golden Temple in Amritsar, Punjab...a must for every Punjabi household!
Music Station -Punjabi music show whether it be contemporary or traditional.
Just Punjab -Fun entertainment show featuring celebrities and general lighthearted family viewing.
Audience Type
All generations, all sexes, Alpha Punjabi caters for all Punjabi speakers. Viewing the channel as a family is important to our elder viewers as they see the channel good reinforcer of the Punjabi culture.
Pricing
| Channel | Alpha Punjabi |
| Standard Channel Direct Spot Cost (30") | £50 |
| MEMS Standard Spot Cost (30") | £35 |
Technical Details
Target Audience: Punjabi speaking, all adults. Monthly Estimated Total Reach: 686,000*
Language: Punjabi
Copy Deadline: 1 Week
Copy Format: 4:3 Beta SP
Broadcast Hours: 24 Hours
EPG: 798 (Subscription)
Satellite: Eurobird 1
*Audience Figures obtained from Zee TV
